How to Build the Right Push Notification Strategy for Your App?
How do we retain user attention and gain better engagement? With so many eye-catching apps, capturing and having user attention can be daunting. Push Notifications can help you get your attention and prompt them to use your app.
What are Push Notifications, and How Do They Help?
When the app publisher sends a push notification, the message gets delivered to the recipient or the user’s mobile, which appears on the user’s screen. If the user has the app installed and has enabled push notifications, the app publisher can deliver push notifications directly to the user.
Push notifications have evolved and have become sophisticated over the years, with each OS providing a unique service. These alerts are usually about updates, events, and promotions. They have a 50% higher open rate than emails and a 7% higher CTR, encouraging users to take action and engage with your app.
Key Benefits of Push Notifications
- Improved User Engagement
Regular updates enable users to interact with your app daily as they attract their attention. They are more likely to engage when they see the benefit of using your app.
- Boosts Conversion Rates
Users begin to engage with your app daily and are more likely to make in-app purchases. They help you get more conversions and increase your app ROI, improving the overall growth of the app.
- Geo-targeting the right user base
Send notifications based on the time zone and region of the users. This way, the push notifications can be more personalized and relevant to the target audience.
- Easily track metrics
Data can be collected with analytics using push notifications to understand engagement, open rates, time, click-through rate, and interaction time. You will know which messages are being opened and clicked.
- Easy way of communication
Push notifications can be used as a medium to announce what you offer. Be precise and catchy in your words to capture the target audience and boost conversions.
How to Build the Proper Push Notification Strategy?
App publishers must create a comprehensive push notification strategy to reach users, and the following pointers can help.
- Be Concise: The amount of text in the push message must be concise and vary according to the OS. Try to convey as much as possible that can pique their interest and make them click the notification.
- Brand Identity: The messages you convey must align with your brand identity. Use good colors, brand logos, and clear and consistent typography in push notifications to ensure a consistent tone in both the app and push notification messages.
- Responsive Design: As the screen size, pixel density, and words may differ from device to device, it is the duty of the developer to ensure push notifications are the same on all mobile devices by conducting proper tests.
- Timing: The most crucial factor to consider is timing the push messages. Sending the push notifications at different times ensures different open rates. Therefore, schedule push notifications to be sent when most beneficial for a particular user segment.
- Segmentation: The best way to increase the click rate to 2X is to segment your push customers to get the desired performance. You can customize the campaign based on the page to which they subscribe to push notifications.
- AB Testing: To get a clear picture of how your push notifications are sent to customers, perform AB testing and compare the results before finalizing them. You can get an idea if the push notifications are working and then plan accordingly.
- Personalization: You can personalize the push notifications based on the segment and its activities. For example, if the user abandons their cart, you can send a message with the cart image to land them on the checkout page.
A well-prepared push notification strategy can boost engagement and grow your app. Using the proper methodology can help and encourage users to use the app again. Focus on engaging the user successfully, gaining their trust, and building brand value.
To help you get started, a mobile app development company can help you with more ways to engage better with app users effectively. Book a demo with Ailoitte today to help improve engagement, revenue, and your brand.
